What I like most about this artist is that he will turn up to his music of his favorite music more than anyone else. He elevated the energy in the room by being super hyped. He's pictured right, turning up to Six60, among some of his other favorite artists in hour 1 of the Weekend Rapstar listening party.
When the project started, KnowIt preceded pressing play by saying "For many of us who do what we do part-time... we're all living our dreams part-time." He said that he wants to inspire all of the weekend artists: the weekend rapstars, the weekend dancers, the weekend poets, the weekend singers, the weekend writers, and anyone else who has to work a 9-5 to survive, but would really rather be pursuing their craft full time. There were a lot of nods and sighs of agreement in the room, and already, his purpose was resonating with the cozy audience. He showed the Weekend Rapstar trailer, and then we were a go.
A standout track on this album is "Rapstar on the Weekends" featuring your local R&B sensation 1-OAK. The first verse speaks about working a job through the week and hating it, but my favorite part comes in the second verse, when KnowItAll says that he doesn't sleep with the women he meets on the road, but instead makes them buy cds and tees to promote his music. I respect that unlike a lot of emcees out there, he uses the ladies' affinity for a budding star not to satisfy his own sexual ego, but to promote his music further. The production on this is also solid. One of my favorite tracks on the album is "One Night Only" produced by Jeffro. This is another song about being on the road and out living the life. This time, though, he talks about keeping it real with women he meets, if they do wanna take it there. He says, "And if you need to convince yourself that we're more than homies/Okay, I'll be your boyfriend... but just for one night only." This isn't your typical song about meeting a chick, getting her drunk, smashing, and leaving without not knowing anything about about her. How could he "know it all" if he didn't hang out with her, converse with her, become quick friends, and then... well, you get it.
I had an opportunity to sit down with KnowItAll after the listening party ended, and my first question was about a song on his project that samples "Sweet Dreams" by the Eurythmics, and has the same name. The song talks about depression, to the point of wanting to end one's life, and is one of, if not the best, songs on the album. I asked Knowy to talk about the space he was in for a song like that to be inspired.
"In 2011, I had what I'm calling a quarter life crisis. I asked myself 'What do I stand for? Is this music shit gon' work? This was the first time I questioned my faith, as well. I decided to quit smoking, after which I experienced more anxiety and depression. I probably was always anxious and depressed, and just didn't notice it about myself until I quit. I was in a darker space for the majority of that year. I kinda started having those 'would the world miss me? do I even matter?' thoughts, but it was never like the blade was to my wrist or anything. Mont left [third member of League 510], I was in a relationship and that ended, and my two outlets were now sparse: weed and music."
The interludes on Weekend Rapstar are snippets of an interview on Inside the Actor's Studio with comedian, Dave Chappelle, soon after his return from Africa. I asked KnowIt what the motivation behind the snippets were:
"They tie into the 'Sweet Dreams' period. He stands for something with his art and I identified in that sense. I'm like the Dave Chappelle of rap; trying to shed light on important topics, wrapped in a package that people can digest.
When asked what one thing is that he wants people to take away from Weekend Rapstar he answered:
"Most societies are built in the fashion that everyone's role is to contribute to the benefit of the whole. When that's programmed in, we learn not to do enough for ourselves... There's only two ways to attain the American Dream: something super illegal or work until you can't anymore, make someone else a millionaire, and hope that you have enough crumbs to live on for the rest of your life. There goes 50 years of your life making someone else rich. What did you do for you, though?"
His beliefs, struggles, heartbreaks, triumphs, random thoughts... everything about him is basically crammed into an hour of music. I ended our talk by asking him if he wants to be famous:
"I hate that question -- that's a double-edged sword. My message is meant to reach the masses, and the only way to do that is through fame. I don't know if I'm ready for some Kanye shit... can't go anywhere..."
He pauses to think.
"I want the power of being influential. I don't wanna be famous... but I might need to be."
WEEKEND RAPSTAR by KnowItAll:
A+++
Weekend Rapstar drops THIS MONDAY, APRIL 15 just in time for tax season, on his Soundcloud. Check it out!
THIS IS DOM JONES SAYING...




























